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 BBC article on Zildjian

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T O P I C    R E V I E W
JGodsall Posted - 07/06/2012 : 11:05:27
http://www.bbc.co.uk/news/business-18261045
8   L A T E S T    R E P L I E S    (Newest First)
martydrums Posted - 08/06/2012 : 10:10:40
^The Beeb appear to have taken all the Zildjian marketing at face value and just passed it on.

dogface Posted - 08/06/2012 : 10:07:05
Is this just marketing rubbish?
"First off, there's the literal secret - the special alloy of copper, tin, and silver that gives the Zildjian cymbals their world-renowned sound. It's a proprietary mix that Avedis Zildjian brought over with him from Turkey and handed down from generation to generation of Zildjians - and only to Zildjians.
At the Norwell factory, there's a special room that only a few people have access to, where the alloy is mixed by a trusted handful - even the company's head of research and development doesn't know what goes into the mix."

The head of R&D doesn't know what's in their cymbals? Sounds like rubbish to me. I suspect the big secret is that's actually no big secret.
teethmeister Posted - 08/06/2012 : 00:23:07
quote:
Originally posted by Tex

quote:
Originally posted by drummerant

Makes me wonder why cymbals are so expensive these days. A couple of years ago I could get their top end stuff for £180 - £200 tops and not it seems they've jumped to £250+. Looking at their revenue it seems they're hardly struggling...



The $ to £ exchange rates were very good a few years back. I loaded up with a few things then.

And the prices of copper and tin have done nothing but go upwards the past few years. As has the cost of pretty much everything really...
Tex Posted - 07/06/2012 : 16:08:54
quote:
Originally posted by drummerant

Makes me wonder why cymbals are so expensive these days. A couple of years ago I could get their top end stuff for £180 - £200 tops and not it seems they've jumped to £250+. Looking at their revenue it seems they're hardly struggling...



The $ to £ exchange rates were very good a few years back. I loaded up with a few things then.
Orange Monkey Love God Posted - 07/06/2012 : 12:38:42
Great article!

It's nice to see a company doing well during these tough times Fourteen generations of family management takes a lot of commitment, it would be so easy for generations following the founder to sell the company off and spend the cash.
kruppers Posted - 07/06/2012 : 12:33:40
quote:
Originally posted by pat illingworth

"We've always encouraged our daughters not to get involved with musicians, especially drummers."

How very dare you!!!



LOL. Was just about to post this and someone beat me too it. Made me laugh, a lot.
drummerant Posted - 07/06/2012 : 12:28:07
Makes me wonder why cymbals are so expensive these days. A couple of years ago I could get their top end stuff for £180 - £200 tops and not it seems they've jumped to £250+. Looking at their revenue it seems they're hardly struggling...
pat illingworth Posted - 07/06/2012 : 11:44:20
"We've always encouraged our daughters not to get involved with musicians, especially drummers."

How very dare you!!!

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